The New School. Discover A New Path. Working with the internal marketing department of The New School University, I co-led and produced a series of over fifteen, two-minute videos. They were part of a campaign to recruit prospective students and promote the individual schools under The New School umbrella. Each student read from their admission essay about how they'd grown as a TNS student. Using their personal assets (sketches, projects, photos, etc.), unique animation content was produced. The campaign launched across various digital platforms ( including paid and owned media) along with partnership programs with The New York Times, Uproxx, Teen Vogue, and Time Magazine.
https://www.newschool.edu/newpaths/
A campaign microsite gives viewers the opportunity to watch all the videos in one place. https://www.newschool.edu/newpaths
Discover a New Path. The next big thing will be discovered by those willing to critically examine the world, question old answers, and realize unfamiliar solutions. The New School community is reinventing design, breaking the fourth wall, turning knowledge into dialogue, and defying the old system of separation between disciplines. Below are some of the inspiring students who will be leading this path.
Posters displayed in the University Welcome center.
Partnership with Uproxx https://uproxx.com/life/new-school-art-fashion/
For the special educational edition of TIME magazine, TNS students were featured on the cover along with an insert advertorial. Three different cover options were sent to a select group of influencers for the launch of the campaign.
Paid promotion in The New York Times: https://nyti.ms/2id3Zwi