Creative Director/Art working with agencies, startups, and in-house brands across food, beauty, luxury, women’s health/wellness, fashion, CPG, jewelry, retail, liquor/spirits, higher education, luxury, real estate, technology, pharma, and non-profit. Global brand experience across Europe, Asia, and the Middle East.
A hands-on creator and manager, I lead talented teams across diverse channels, including social, digital, TV, packaging, print, OOH, websites, video, branding, naming, influencer outreach, experiential marketing, activations, and strategy. I excel at fostering creative collaboration and take immense pride in mentoring and empowering my team to reach their full potential. With humor, emotional intelligence, and sharp intuition, I cultivate an environment that brings out the best in every project and individual. My passion is to craft impactful, innovative ideas that resonate with consumers and exceed client expectations.
My work has earned recognition and accolades from prestigious organizations, including the ADDYs, AWNY, The One Club, EFFIE, Communication Arts, The Art Directors Club, NY Festivals, Creativity, Mobius, Lürzer’s Archive, and numerous pharmaceutical industry awards. I’m also an active advocate for creative excellence, serving as a portfolio and jury reviewer for prominent events such as The Palm Springs Photo Festival, NYC Fotoworks, PhotoPlus Expo, Workbook, and more.
Partial client list:
Auto: Mini Cooper
Baby: Enfamil, Mega Toy Brands, Sqooshi.com
Beauty: Elizabeth Arden, Laneige, Almay, L'Oréal, Aveda, Aussie, Aveeno, Avon, Bain de Terre, Dove, Coty Fragrance, Essie, Garnier, Maybelline, Michelle Phan Cosmetics, Olay, Revlon
Education: The New School, St George University, Nutmeg Education
Fashion: Levis, La Perla, Liftluxe.com, Warnaco, La Perla, Armani, K-Swiss, Urban Outfitters, Anthropologie and more
Financial: Merrill Lynch, BMO Harris Direct, Fidelity Investments
Food/Bev: Hillshire Farms, Kraft, Coke, Hellmann's, V8, SoBe Beverages, Campbells, Pepperidge Farm, Trucco Imports, Almarai, ConAgra, Creta Farms, KFC, Ragu, Heinz, Aloha.com
Haircare: Thermasilk, Clairol, Matrix, Organics UK, Pantene, Aussie, Revlon
Home: LG Appliances & Electronics, Liebherr Appliances
Hospitality: Orient Express, Accor, Four Points by Sheraton, Hilton, Marriot
Kids/Babies: Enfamil, Similac, Sqooshi.com, Mega Brands
Jewelry/Luxury: A Diamond is Forever, Cora Diamonds, Debeers, E-luxury.com, LG Signature, Liebherr Appliances, Mercedes Benz, Orient Express Hotel
Liquor: Heneiken, Food, and Wines of France, Smirnoff Vodka, Belvedere Vodka
Music: RCA, BMG Music
Nonprofit: Gods Love We Deliver, Susan G. Komen, Everymothercounts.org, The Poetry Project, The Olive Tree Arts Network, El Corazon.org, City Doctors Scholarship of New York, Black Women for Wellness, Taproot.org, Tenants United, Environmental Defense Fund
Pets: Blue Buffalo
Pharma: OTC DTC. HCP: Oncology, Vaccines, Disease Awareness, Dermatology, Opioid Addiction, Migraine, Women’s health, and various new business pitches
Retail: Walmart, Old Navy, GAP, Kohl’s, TJ Maxx, Marshall Fields, Urban Outfitters, Sam’s Club
Real Estate: Multiple NYC, LA, and Miami luxury residential and commercial properties
Tech/Telecom: Amazon, Cisco, AT&T, Qwest Communication, Xerox
Travel & Tourism Councils: Food and Wines of France, visitAruba.com, ExploreIsreal.com, Irish Tourism Board
Wellness: Papaya Health, United Healthcare, Aloha.com, Tone Networks, Slash Productions, Black Women for Wellness