Olay. Ageless. Every woman has a “tell”, an intangible yet unmistakable mannerism, memory, or misfire that gives away her age. She knows every word to Bust a Move. Her concert tees aren't from Urban Outfitters – they’re real. In bringing this humor to the oft-humorless and bland beauty category, Olay hoped to uncover a few ageless truths.

A series of viral videos for Facebook and YouTube received over 50 million views along with being recognized in Ad Age. Consumers were highly engaged in this conversation uploading comments, photos, and videos.